Combined advertising device and card holder



Jan. 10, 1939. M COOPER 2,143,343

COMBINED ADVERTISING DEVICE AND CARD HOLDER Filed Oct. 26, 1936 llhl INVENT OR.

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- ATTORNEY.

Patented Jan. 10, 1939 UNHTED STATES PATENT OFFIQE COMBINED ADVERTISING DEVICE AND CARD HOLDER 4 Claims.

This invention relates to holders for price tickets, tags, cards, or the like, for supporting the same in juxtaposition to articles to be sold or displayed and is particularly intended for price cards for groceries, package goods, fruits, vegetables, or the like. In addition to supporting the card my invention also contemplates the provision of a plate or advertising member secured to the card holder. With this arrangement the card holders may be used for advertising purposes and are adapted for premiums to be given to grocers or others whereby the devices will serve for advertising purposes as well as for holding the cards.

The principal object of the invention is to provide an improved advertising device which will also serve as a card holder; to provide a card holder which may be readily adjusted for different purposes or for holding the card suitably positioned for different kinds of goods; to provide a card holder having an adjustable or bendable stem portion, and also an adjustable or bendable card holding portion; to provide a card holder having a supporting stem in the form of a nail whereby it may be driven into boxes, baskets or the like; and to provide such further novel features and improvements as will be described more fully in the following specification.

In the accompanying drawing illustrating this invention,

Figure 1 is a front view;

Figure 2 is a side view also showing the head or card supporting portion in adjusted position; and

Figure 3 is a front view showing a modified form with the card holding portion bent to another adjusted position.

In the form shown in Figures 1 and 2, the stem or tongue 4 is preferably made of soft or pliable metal so that it may be bent in any convenient shape so that it may be inserted between stacks of boxes or the like, or layers of goods in order to hold the main branch in vertical position. It will of course be obvious that the straight tongue or strip may conveniently be inserted in barrels or boxes of fruit, vegetables, or the like, so as to hold the same in upright position. A plate 5 which is also preferably made of metal and of any desired shape, is secured to the stem or tongue 4 in any suitable manner as by means of rivets 6. This plate may be embossed or otherwise printed or provided with any advertising matter, preferably of a substantial character so that the advertisement will remain legible or visible as long as the holder is to be used. The card holder proper as indicated at l6 comprises a wire which is bent in substantially the form of the letter M with the central portion spot-welded or otherwise secured to the top of the stem 4 as indicated at 1. The outer branches 8 are bent in- 5 wardly and upwardly to form terminals 9 which lie closely against the main portions of the wire, thus providing loops and clamps for holding the card or ticket as indicated at II). It will be understood that the card is slipped into the space 10 behind the branches 9 so that the remainder of the holder proper is covered and these branches only appear on the front of the card. The wire forming the holding portion is preferably annealed or pliable so that the outer loops may be twisted or adjusted by having the lower ends bent forward for instance as shown in dotted lines in Fig. 2, to present the card at any desired angle or bevel as shown.

When these devices are to be used for advertising purposes the advertiser may have the same made with his advertisement on the plate or bar 5 and furnish the same to store-keepers or others Wishing to utilize them as holders for price tickets or the like. On account of the pliant or bendable stem it may be used in a large variety of positions as will be readily apparent to those familiar with such holders. The main portion will ordinarily be vertical or upright and when so positioned the loops 8 may be bent or adjusted to present the card at an angle where it will be readily visible.

The form shown in'Figure 3 illustrates a similar holder in which the main stem or post H is sharpened or similar to a horseshoe nail so that it may be readily driven into a box, board, counter, or the like, by means of a hammer. The advertising plate I2 is secured to the stem II and the card holding portion I3 is applied substantially as above described, the arrangement being such 0 that the top or head of the nail is unobstructed, thereby permitting it to be struck with a hammer. This figure also shows the second adjustment above mentioned whereby the main branches 14 of the wire are bent towards each other so that the loop portions I5 will be nearer together to accommodate a shorter card. This form of the invention is particularly useful in connection with fruit or the like sold in boxes as it permits the card holder to be readily attached to the box by driving the nail into the same.

Having thus described my invention, what I claim is:

1. A device of the character set forth, comprising a stem formed of bendable material, a card holding portion secured to the stem comprising a wire bent in the form of a letter M with the outer branches turned inwardly and upwardly to form card holding loops, said loops being readily adjustable with respect to the stem.

2. A device of the character set forth comprising a stem portion having a head, a plate secured to the stem portion and adapted to receive advertising matter, and a wire welded to the head and provided with oppositely disposed loops for supporting a card or the like.

3. A device of the character set forth comprising a stem portion formed of a strip of thin, easily bendable metal, a plate rigidly and permanently secured to the stem portion for receiving advertising matter or the like, said stem portion having a head rigidly and permanently secured thereto with means for detachably holding a card or the like.

4. A new article of manufacture comprising a card holder, a display plate in juxtaposition to the card holder, a narrow strip of thin easily bendable metal rigidly and permanently secured to the card holder and to the plate and providing a pliable tongue which is adapted to be inserted between or under packages or parcels of goods on shelves or the like, and bent to hold and display the card and plate in favorable position for observation.

MORRIS COOPER. 

